Some lobes of the Beauty Brains (me included) have become obsessed with tracking all the iPhone beauty apps that are springing up all over the place. They’re certainly an interesting combination of science and beauty so they seem like an appropriate topic for the BB’s to discuss. Last time I blogged about a iPhone App that helps you track dangerous chemicals. This time the application is much more benign: it’s OPI’s new Nail Studio app.

iOPI

You can now browse and search over 200 OPI Nail Lacquer shades right from your iPhone or iPod Touch. You can even virtually try on colors by customizing the screen to match your skin tone. The feature is supposed to more closely represent how any given nail color will look on you. This ability to customize the app to your tastes is certainly an appealing feature, but this kind of “try before you buy” approach is limited by the companies ability to accurately  capture YOUR individual skin tone.

What do you think? Would you trust in electronic gadgets to help you pick a makeup color you’ve never actually worn before? Or, are color cosmetics so personal that you have to try them on in the store on your own skin before you can tell whether or not they will work for you? Leave a comment and share your thoughts with the rest of the Beauty Brains community.

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